Monday Madness: Differences In Marketing Between Boys and Girls

Monday Madness: Differences In Marketing Between Boys and Girls
April 11, 2011 Leslie Juvin-Acker

You don’t have to be a marketing professional to easily identify the different words employed to attract the business and attention of little boys and girls. Come to think of it, these words could be used for adult men and women. Through these words, we must ask ourselves: what messages are we sending to our children?

A Canadian blogger felt compelled to record the different types of words used in television commercials geared towards children between the ages of 6-8. The size of the words are correlated to their usage frequency. What highly used words do you see? Do you recognize them from the commercials you see?

Isn’t it interesting that from a young age, we’re teaching boys to battle for success and power and to become heros? It’s like these commercials are saying that men must fight for approval and most continually use violence or force to get it. Meanwhile, we teach our girls to love focusing on social activities of fun, pleasure, and consumerism. Right away, we’re teaching our children that there are set gender specific ways for achieving success and happiness – a duality children can often struggle with as they become older and as they create their own sexual and human identities.

Men are taught to believe from the beginning of their lives that they must earn approval, earn money and accumulate the most spoils for success, and must fight in order to have the attention of feminine females. Men often struggle with this later on in their lives when they can’t earn “enough”, don’t possess the quintessential male identity,  or are not the most successful at work because they’re not aggressive enough.

Women believe they are not successful if they are not the most pretty, are not the most lovely, perfect in their style, child raising and work habits or there is something wrong with them if they’re not interested in “girly” things like becoming a mother or dressing up.

What’s your opinion? Do you think that advertising plays an important role in the way our society shapes young minds and souls? I want to know what YOU think!


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