2011 Books In Review Part 3 of 5: Communications

2011 Books In Review Part 3 of 5: Communications
January 4, 2012 Leslie Juvin-Acker

 

As a writer, it’s important for me to continually work on the actual craft of writing: grammar, spelling, structure, prose, etc. Just thinking back to my college essays – while I had a mind full of ideas the technique of getting those ideas out was indeed lacking –  makes me cringe. Especially because all I can remember seeing is that foreboding red ink.

During that time, I put it in my head that I would always find some inspiration, some direction, and some instruction – whether it’s from a book or from a writer or professional I admire – to help improve my writing skills. In 2011, I narrowed my book sources to three and I found them to be helpful in perfecting my work. Hopefully, if you’re a writer or interested in writing, these books will prove useful to you, too.

 
12. The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi

The Idea Writers is one of the best books (and PR/Communications industry sources) I’ve read in 2011. Teressa Iezzi confirms the fact that today’s copy writing and public relations professionals must be much more than mere machines that churn out interesting copy and catch phrases, but must be multi-faceted individuals with the capacity to see broader and the capability to create even more captivating ways of spreading a product/company message. Today’s PR professionals have to think in terms of not only television or print, but in digital, social, and even in terms face-to-face experiences as well as  product packaging. When it comes to case studies,  Iezzi takes us from the late greats to today’s scensters reminding us of how far we’ve come in modern communications strategies. The Idea Writers is captivating, though-provoking, and above all inspiring.

 

13. The Art of Styling Sentences by K.D. Sullivan

From the copy writer, to the journalist, and even the author, The Art of Styling Sentences is a book designed to help take a writer’s work from good to great. Introducing samples from some of the world’s most famous and notable works of literature, K.D. Sullivan displays a wide variety of sentence structures that are sure to add variety and interest to writing.  Clear, smart, and fresh, The Art of Styling Sentences adds a breath of fresh air to stuffy and antiquated methods of writing prose. It reads as a reference guide with activities to help get the creative juices flowing. A recommended read for any writer who wants to freshen up their writing style.

 

14. Guide To Writing Magazine Nonfiction by Michael Bugeja

Develop your voice, determine a theme, create clear structure and direction: these things and more are  covered in Bugeja’s book. Guide To Writing Magazine Nonfiction gets to the nitty gritty with industry definitions and technique explanations, too, which makes for an excellent reference book for the experienced writer  who wants to polish their article presentation or for the first timer itching to see their work in print.